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SEO Checklist

This SEO Checklist is one of many that can be found on the Internet. What makes this SEO checklist different than everyone elses is that it’s accurate and simple. It’s a listing of all the search engine optimization used across various web sites I own or manage. This list has been developed using suggestions from just about every major SEO checklist on the World Wide Web. All of the checklists on the web are different, this one will be to, however, this is a well thought out checklist using the best recommendations from all over the Internet including a few recommendations of my own. ...

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well. Title Tag The <title> </title> tag should appear immediately after the <head> tag. It should be page specific, simple, and to the point. Don’t try to make your page number one in search engine rankings with the title alone. Bare in mind that the title of a web page is how the majority of your visitors will first “see” your page in a search engine. Search engines factor in the title of a page as a larger chunk of their algorithms when determining what order to display web pages in their indexes. ...

Content is King

Let’s face it, information rules the Information Superhighway we call the Internet. If it weren’t for worthwhile information, formulated opinions, and reviews the Internet would not be as popular as it is today. For all intents and purposes in terms of web site design, search engine optimization, and search engine promotion, information is the equivalent to content. There is good content and then there is bad content. Bad content, in my opinion, is content that serves no purpose, has no goal, and doesn’t inform anyone reading it about any general or specific topic. Bad content exists to entice search engines to produce results that favor the web site that contains the bad content as opposed to enticing web surfers to read the content. Good content serves a purpose, has a goal, and is worth the time it takes to read it. The Internet, web sites, web surfers, web developers, and search engine optimizers and promoters should all be focused on creating good content that benefits everyone. ...

Simple is a Good Thing

You’ve finally set off to design a great web site. You have a good grasp of Flash, a great understanding of JavaScript and Microsoft FrontPage. In addition, you’ve got great ideas for content and you’ve even gone through the ChrisShort.net Web Site Design Do’s and Don’ts and got some great ideas on how to design your web site better. The problem is that with Microsoft FrontPage alone your site will be limited by the code it produces. Throwing up a lot of Flash and using JavaScript will limit it even more. HTML, the heart and soul of the World Wide Web, at its core is a simple language. Shouldn’t simple web sites be the result of it? No? How about simple looking web sites with great content? Now you get the idea. ...