Things no one tells you when you start a newsletter

There were a lot of reasons I started writing a newsletter back in 2016. Having worked at a few organizations whose business was sending millions of emails a day, one thing is for sure: Mail is hard and not for the faint of heart. Using a service that handles mail delivery is step one, in my opinion. After that, I figured a newsletter is, “sending an email every week.” Anyone can do that, right?...

March 24, 2020 · 6 min · Chris Short