SEO | Chris Short

Google says a site has no URLs with HTTPS but, according to testing tools like Qualys SSL Labs, HTTPS is fine

Insufficient HTTPS coverage on your site: What does that mean?

History In the early 2000s, I did a lot of side hustle work around Search Engine Optimization (SEO). I’d help clients with their search engine rankings. Back then, folks cared about all the search engines. Nowadays, there’s only one search engine people care enough to write about, Google. As Matthew Broberg so eloquently put on Twitter the other day, “Google is both the monopoly and trend setter. It’s a good target either way you look at it.” If you own a website and you care about it enough that you want people to look at it, do some SEO basics and add your site to the Google Search Console. ...

Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs). This document will detail a very effective way to improve a web site’s link popularity thus helping that web site’s rankings in search engines. ...

SEO Checklist

This SEO Checklist is one of many that can be found on the Internet. What makes this SEO checklist different than everyone elses is that it’s accurate and simple. It’s a listing of all the search engine optimization used across various web sites I own or manage. This list has been developed using suggestions from just about every major SEO checklist on the World Wide Web. All of the checklists on the web are different, this one will be to, however, this is a well thought out checklist using the best recommendations from all over the Internet including a few recommendations of my own. ...

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well. Title Tag The <title> </title> tag should appear immediately after the <head> tag. It should be page specific, simple, and to the point. Don’t try to make your page number one in search engine rankings with the title alone. Bare in mind that the title of a web page is how the majority of your visitors will first “see” your page in a search engine. Search engines factor in the title of a page as a larger chunk of their algorithms when determining what order to display web pages in their indexes. ...

Construction of an Optimized Web Page

This article is designed to help individuals build web pages that are search engine optimized as well as human friendly. It will focus intently on the process used to develop web pages for this web site and how pages are optimized before being published on this web site. Any good web developer or webmaster will tell you that your site should be themed. This means your site should have the same look and feel across all of its pages. Colors, layout, navigation, positioning, and numerous other elements fall into creating a good theme for a web site. However, developing a site theme mainly deals with the content of the web site itself. A site’s theme is essentially the topic of the site and that site’s content should relate to the topic or theme. However, this article isn’t about creating themes for a web site it’s about building an optimized, user friendly web page to include in a site that’s already themed. ...