Google says a site has no URLs with HTTPS but, according to testing tools like Qualys SSL Labs, HTTPS is fine

Insufficient HTTPS coverage on your site: What does that mean?

History In the early 2000s, the work I did around Search Engine Optimization (SEO). I’d help clients with their search engine rankings. Back then, folks cared about all the search engines. Nowadays, there’s only one search engine people care enough to write about, Google. As Matthew Broberg so eloquently put on Twitter the other day, “Google is both the monopoly and trend setter. It’s a good target either way you look at it....

April 26, 2021 · 4 min · Chris Short
Web Site Design Do's and Don'ts

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well....

January 5, 2005 · 9 min · Chris Short

Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs)....

January 5, 2005 · 7 min · Chris Short
Keep it simple

Simple is a Good Thing

You’ve finally set off to design a great web site. You have a good grasp of Flash, a great understanding of JavaScript and Microsoft FrontPage. In addition, you’ve got great ideas for content and you’ve even gone through the ChrisShort.net Web Site Design Do’s and Don’ts and got some great ideas on how to design your web site better. The problem is that with Microsoft FrontPage alone your site will be limited by the code it produces....

March 15, 2003 · 5 min · Chris Short