Google says a site has no URLs with HTTPS but, according to testing tools like Qualys SSL Labs, HTTPS is fine

Insufficient HTTPS coverage on your site: What does that mean?

History In the early 2000s, the work I did around Search Engine Optimization (SEO). I’d help clients with their search engine rankings. Back then, folks cared about all the search engines. Nowadays, there’s only one search engine people care enough to write about, Google. As Matthew Broberg so eloquently put on Twitter the other day, “Google is both the monopoly and trend setter. It’s a good target either way you look at it....

April 26, 2021 · 4 min · Chris Short
A simple, yet powerful search engine optimization (SEO) checklist

SEO Checklist

This SEO Checklist is one of many that can be found on the Internet. What makes this SEO checklist different than everyone elses is that it’s accurate and simple. It’s a listing of all the search engine optimization used across various web sites I own or manage. This list has been developed using suggestions from just about every major SEO checklist on the World Wide Web. All of the checklists on the web are different, this one will be to, however, this is a well thought out checklist using the best recommendations from all over the Internet including a few recommendations of my own....

January 5, 2005 · 7 min · Chris Short
Web Site Design Do's and Don'ts

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well....

January 5, 2005 · 9 min · Chris Short

Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs)....

January 5, 2005 · 7 min · Chris Short
Construction of an Optimized Web Page

Construction of an Optimized Web Page

This article is designed to help individuals build web pages that are search engine optimized as well as human friendly. It will focus intently on the process used to develop web pages for this web site and how pages are optimized before being published on this web site. Any good web developer or webmaster will tell you that your site should be themed. This means your site should have the same look and feel across all of its pages....

December 20, 2003 · 5 min · Chris Short