Marketing

I’m looking for a new role

We’ve all had challenging years before. However, none were quite as challenging as in 2020. In the conclusion of last year’s post, I wrote, “I am hopeful that whatever economic upheaval we face as a society in 2020 is limited.” At that time, economic indicators were bubble-ish. However, a global pandemic was not something I had in the cards. No one did. A global pandemic, international protests against horrific injustices, and a US government damn near inept at helping with any of it. These events led to the largest voter turnout in this nation’s history. Hopefully, this will change our path and put the country back on track. ...

The last week of November 2018, I made a trip to the Red Hat office in Westford, MA. I was enrolled in Automation with Ansible I (DO407) with exam (EX407) class. One of my co-workers scoffed when I told him I was going. He didn’t seem to quite understand why I wanted a certification I don’t need (I do work for Ansible now after all). I hope to address that and why Product and Marketing people should get certified (not only Ops). ...

I was reading through Wired magazine and saw a Windows 10 ad. If you’ve turned on a TV the past month you’ve seen the ad I’m referring to, this is just the print edition of the TV ad. She won’t have to remember passwords. Or obsess about security. To her, every screen is meant to be touched. And so on… (here’s the full ad if you really want to see it). But, there is one big thing wrong with this marketing approach and Microsoft actually says it right on the ad: ...

Let’s face it, information rules the Information Superhighway we call the Internet. If it weren’t for worthwhile information, formulated opinions, and reviews the Internet would not be as popular as it is today. For all intents and purposes in terms of web site design, search engine optimization, and search engine promotion, information is the equivalent to content. There is good content and then there is bad content. Bad content, in my opinion, is content that serves no purpose, has no goal, and doesn’t inform anyone reading it about any general or specific topic. Bad content exists to entice search engines to produce results that favor the web site that contains the bad content as opposed to enticing web surfers to read the content. Good content serves a purpose, has a goal, and is worth the time it takes to read it. The Internet, web sites, web surfers, web developers, and search engine optimizers and promoters should all be focused on creating good content that benefits everyone. ...