Links

Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs). This document will detail a very effective way to improve a web site’s link popularity thus helping that web site’s rankings in search engines. ...

January 5, 2005 · Chris Short
Web Site Design Do's and Don'ts

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well. Title Tag The <title> </title> tag should appear immediately after the <head> tag. It should be page specific, simple, and to the point. Don’t try to make your page number one in search engine rankings with the title alone. Bare in mind that the title of a web page is how the majority of your visitors will first “see” your page in a search engine. Search engines factor in the title of a page as a larger chunk of their algorithms when determining what order to display web pages in their indexes. ...

January 5, 2005 · Chris Short