keywords

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well. Title Tag The <title> </title> tag should appear immediately after the <head> tag....

Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs)....

Content is King

Let’s face it, information rules the Information Superhighway we call the Internet. If it weren’t for worthwhile information, formulated opinions, and reviews the Internet would not be as popular as it is today. For all intents and purposes in terms of web site design, search engine optimization, and search engine promotion, information is the equivalent to content. There is good content and then there is bad content. Bad content, in my opinion, is content that serves no purpose, has no goal, and doesn’t inform anyone reading it about any general or specific topic....