Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs). [Read More]

Content is King

Let’s face it, information rules the Information Superhighway we call the Internet. If it weren’t for worthwhile information, formulated opinions, and reviews the Internet would not be as popular as it is today. For all intents and purposes in terms of web site design, search engine optimization, and search engine promotion, information is the equivalent to content. There is good content and then there is bad content. Bad content, in my opinion, is content that serves no purpose, has no goal, and doesn’t inform anyone reading it about any general or specific topic. [Read More]