How MSN Search Stacks Up

How MSN Search Stacks Up

Wired: Microsoft is formally launching its new internet search engine, several months after it debuted in test form. Microsoft’s own search engine will permanently replace the Yahoo search technology that has been used on Microsoft’s MSN website. But Yahoo’s technology will still be used for the “sponsored” listings that companies pay for, and that appear separately alongside the main search results. […] Microsoft is also eliminating some text advertisements and other material from its MSN website, claiming that the new site will load up to 50 percent faster and have a cleaner look that is easier to navigate....

February 2, 2005 · 6 min · Chris Short
A simple, yet powerful search engine optimization (SEO) checklist

SEO Checklist

This SEO Checklist is one of many that can be found on the Internet. What makes this SEO checklist different than everyone elses is that it’s accurate and simple. It’s a listing of all the search engine optimization used across various web sites I own or manage. This list has been developed using suggestions from just about every major SEO checklist on the World Wide Web. All of the checklists on the web are different, this one will be to, however, this is a well thought out checklist using the best recommendations from all over the Internet including a few recommendations of my own....

January 5, 2005 · 7 min · Chris Short
Web Site Design Do's and Don'ts

Web Site Design Do's and Don'ts

Domain Name Picking a Domain Name can be difficult but usually it’s best to get a name that uses keywords that form a unique name (Keyword1 + Keyword2 = Unique Web Site name). “Brandable” URLs are desirable too (like Google, Overture, Amazon, etc.). Make filenames of images, directories, etc. into keywords and be sure to use hyphens (-) as opposed to underscores (_) in filenames as well....

January 5, 2005 · 9 min · Chris Short

Link Popularity

The Hardest Part of Search Engine Optimization Link popularity is a key to improving search engine rankings of any web site. One of the hardest parts of search engine optimization (SEO) is improving the visibility of a web site by increasing link popularity. But, link popularity is the most effective way of SEO. Every search engine’s algorithm factors link popularity into its placement of web sites in its search engine results pages (SERPs)....

January 5, 2005 · 7 min · Chris Short